Strategic Planning for Web 2.0

The Web has fundamentally shifted over the past three years. This change has come to be known as “Web 2.0”. Put simply, Web 2.0 is a class of highly interconnected Web-based services and applications that treat the Web as a tool for users to interact with and control, a platform for community participation, and as a means to connect disparate pieces of data in a cohesive manner. The result is an avalanche of new methods and tools for communication and collaboration.

Clarity’s Strategic Planning solutions enable organizations to maximize the impact of their Web sites and most effectively communicate and serve constituents. We provide a clear, consistent framework for strategic planning that emphasizes clear, consistent strategic practices for planning and implementation, with Web-specific objectives that integrate with the organization's overall goals. Our approach ensures that implementation of Web site updates is organized to maximize the investment in Web programs, and allows for success to be easily measured.

A Strategic Web plan will help you:

• Increase the value of your Web site to your customers
• Maximize your investment in technology
• Plan for achieving your Web goals